Since you’ve landed here on the “About Us” page, I’d love to tell you about my story and how Yoko Fashion came to be. Yoko Fashion is an Australian scarves, shawls and poncho label with the focus on gorgeous, natural fibres.
My name is Edith, and I’m the owner of Yoko Fashion. I’m a Swiss Australian. Born in Switzerland, I lived in Australia for 13 years in the 80’s with my Husband and young sons - 8 and 10 at the time - and developed an immense love affair with Byron Bay. With every visit and every mention of Byron bay, the desire to live there grew stronger, and upon a final visit in 2011 when my children were grown up, I finally made the decision to make Byron Bay, my ideal location, my home.
The concept of Yoko Fashion came from wanting to combine the best of both of my worlds - Byron Bay and Switzerland. Since launching in 2014, I now live six months of the year in the gorgeous Byron Bay, Australia, and the remainder of the year in beautiful Luzern, Switzerland, with my husband. Bringing a touch of Swiss fashion to Australian shores and living my dreams in both locations, my passion for quality, flawless design and beautiful fashion pieces, combined with my passion for Byron Bay is what makes Yoko Fashion a leader in its field. The love for the work and the life.
At Yoko Fashion every single stage of scarf, shawl and sarong design and wear is carefully considered and thoroughly applied. Using only the highest quality merino wools and fine silks, our natural pieces feel luxurious and soft on the skin while offering protection from the sun, wind and cold.
All Yoko Fashion pieces are subject to consistent quality control and manufactured to the highest standards. We pride ourselves on being eco-friendly, with the use of AZO-free dyes on our natural products. We work with manufacturers who employ educated, adult staff and follow strict, ethical employment policies. A large, luxurious yet affordable range, I proudly work with a team of international designers across the globe to bring you everything you see online today – for your everyday beauty.